The headline "Rolex Preis 39,600" immediately sparks curiosity. What model commands such a price? Is it a reflection of a general increase in Rolex prices, or something more specific? To understand this price point, we need to delve into the complexities of the Rolex market, specifically focusing on the Rolex Oyster Perpetual 39mm, the likely candidate given the price mentioned, and the broader context of Rolex price increases. The figure of €39,600 (approximately $8,575.00 USD at the time of writing, though exchange rates fluctuate) is substantial, placing it firmly within the higher echelons of the Rolex catalogue, but not amongst the most expensive models. This article will dissect the factors contributing to this price, explore the Rolex preisliste (price list) dynamics, and analyze the ongoing trend of Rolex watch price increases.
Understanding the Rolex Oyster Perpetual 39mm and its Price Point
The Rolex Oyster Perpetual 39mm is a classic, versatile model known for its understated elegance and robust build. It represents a significant step up from some entry-level Rolex models, yet remains accessible compared to the brand's more complicated and prestigious lines like the Daytona, Submariner, and GMT-Master II. The €39,600 price tag suggests a model with a precious metal case, likely either yellow, white, or rose gold, or perhaps a platinum option. A steel Oyster Perpetual 39mm would typically fall into a significantly lower price bracket. The specific configuration, including the dial color (e.g., a rare or highly sought-after dial color can drastically increase value), the bracelet type (Oyster, Jubilee), and any additional features, all contribute to the final price.
The premium for precious metals is a substantial contributor to the cost. Gold, particularly, is subject to significant price fluctuations in the commodity market, directly impacting the manufacturing cost of the watch. Platinum, being even rarer and more expensive than gold, would result in a higher retail price. The intricate craftsmanship involved in producing a Rolex, from the movement assembly to the meticulous finishing of the case and bracelet, also justifies a significant portion of the cost. Rolex's commitment to quality control and rigorous testing procedures adds to the overall price, ensuring each watch meets its exceptionally high standards.
The Rolex Preisliste and its Implications
The Rolex preisliste, or price list, is notoriously difficult to access publicly. Rolex maintains tight control over its pricing strategy, largely avoiding public disclosure of official retail prices. This contributes to the mystique surrounding the brand and allows for some degree of flexibility in pricing based on regional markets and retailer discretion. However, various online resources and watch forums provide estimates and approximations based on reported sales and retailer information. These sources indicate a significant upward trend in Rolex prices over recent years, making the €39,600 figure plausible for a high-end Oyster Perpetual 39mm variant.
The lack of a readily available, official preisliste also contributes to the secondary market's vibrancy. Collectors and investors often turn to authorized dealers and reputable grey market dealers to acquire Rolex watches, leading to a fluctuating market price independent of the (unofficial) preisliste. This dynamic makes it challenging to pinpoint the exact price of a specific Rolex model at any given time, adding another layer of complexity to understanding the €39,600 figure.
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